Do You Make These 5 Mistakes During a Sales Presentation Too?

We’ve all seen it. The presentation from hell, and often part of the reason is that they’ve made all 5 mistakes that I’ll cover in this article. And these mistakes don’t just cover those who make presentations on big platforms, you can see them in countless sales presentations.

So without further ado, lets look at the 5 mistakes and what you can do about them:

Winging The Talk Is Mistake #1 Any rehearsal that is under rehearsed, or worse not rehearsed at all, comes across as slow and a little awkward because the presenter is making it up as they go along and searching for the right word or an appropriate analogy or story to illustrate a point they’re making.

The solution is simply to rehearse. How much to rehearse depends on how important the presentation. The more important the more rehearsal is needed.

Starting Wrongly Is Mistake #2 By wrongly I mean with something that has no interest at all with your audience. For example I’ve sat through long, featureless sales presentations where everything that comes out of the salesman’s mouth is about their company, their product, their importance.

After all, unless you are going to buy the product why do you need to know about the company’s solid financial basis over the last 10 years, do you actually care that they have 100, 2000 or 5 employees? Are you even interested in how the founder started it and a brief (but too long) potted history of it so far? The answer of course is no!

The solution, cut out everything that the audience isn’t interested in. Move the company information to the back of the presentation and only present it if asked to do so.

Looking Away From The Audience Is Mistake #3 I’ve given up counting the times presenters look away from the audience, either at their notes, or more usually at the projector screen. Breaking eye contact with the audience loses a little bit of rapport each time it happens. As rapport evaporates an audience becomes restless, they begin to discuss the presentation amongst themselves and without the presenter to notice and react the whole energy of the presentation disappears and any likelihood of getting the point across goes too. Lack of confidence from lack of rehearsal can be one cause for this mistake.

The solution is to make sure you rehearse and remember to always look at the people in your audience, after all you’re trying to persuade them to your viewpoint.

Reading Something The Audience Can Read Themselves Is Mistake #4 As the presenter drones through the text on the screen they’re losing rapport and losing the fast readers in the audience who have finished reading everything on the screen and are now talking to their neighbour or looking around the room, or doodling.

Whatever, you’re losing the audience. Nobody I know likes being read to once they’ve left home. Reading text from a screen is simply a waste of both yours and your audiences time.

The solution to this is to make your presentations less text heavy and to add value to each slide that you talk about. Avoid using the words on the screen, summarise the slide, your position in the presentation, give a story or analogy.

Letting The Audience Have Material Before Your Presentation Is Mistake #5 When you’re given a handout what do you do? Open it! So your audience will do the same. When that happens you’ve lost them. Rather than paying full attention to the pearls that fall from your lips they’ll be leafing through trying to find the points you’re making in your presentation and missing other points while they do.

The simple solution is don’t hand out any material unless it’s simply to hand around the audience and which will be back in your hands before the point you’re making is finished.

Simple Method to Connect Global Audience With Magento 2 Mobile App Builder

It’s more important than ever to identify your ideal customer by using relevant and effective methods for getting in touch with them. It’s important to know who you’re trying to reach when developing a mobile app. Also, it will have an impact on its functionality, user experience, and even how much money it makes you. The Magento 2 Mobile App Builder by Knowband consists of all the important features that are required to connect with a global audience.

If you take the time to precisely determine your target demographic, your Magento 2 Mobile App will expand more rapidly. You can gather data and search for trends in behavior to improve your targeting even more.

Methods for Identifying Your Ideal Customer
1. Conduct market research to determine your target audience. To get a sense of what your competitors are doing well and what they are doing terribly, you can look at their websites. By analyzing the pain points of your competitors, you can better understand what makes your mobile app special. The Magento 2 Mobile App Maker consists of several features that will help you out while performing market research.

2. As part of your research, you should also check into your competitor’s product and see how they’re using this information to target customers. In addition to their social media presence, this includes their in-app customer service. People who use the Magento 2 Mobile App Builder can share your products with their friends on social media.

3. Analyze your target market’s demographics. Market research and data analysis can help you identify the demographics and interests of your target audience. Once you’ve figured out your target audience, you’ll need to create user personas to better understand their habits and preferences. The Magento 2 Mobile App Creator can also help you out with converting the mobile apps into a different language.

4. The amount of time and money people spend on their mobile apps may be influenced by a variety of variables, such as where they live, their age, and their income. With this approach, you can target your audience and interact with them in a way that is meaningful to them. Instead, you can utilize user personas to identify and map the typical user journeys of various types of customers. The Magento 2 Mobile App Builder consists of multiple payment and shipping options that make your payment journey easier.

5. Engaging with your audience and customer feedback can also help you enhance your product and marketing strategy. Users’ opinions on your app can be gathered through social media. The Magento 2 Mobile App has a feedback option so that your app’s users can make suggestions and say what they don’t like.

Handling Hecklers – 5 Ways That Presenters Can Restore Order

How does that children’s rhyme go?

“Sticks and stones will break my bones, but words will never hurt me”.

Bull! If there is one thing that presenters dread more than forgetting their lines, it’s having someone add to their speech without an invitation. Unlike President Obama we don’t have a flock of Secret Service agents at our beck and call who can fan out into an audience and cart off an unruly heckler.

What should you do when someone in the audience starts to deliberately take away from your carefully rehearsed speech? Start crying and go home is always a possibility; however, I’ve got some better ways to deal with this situation for you…

What Is Heckling?
Maybe a good place for us to start this discussion is to make sure that we both fully understand just what heckling is. There are two types of heckling that you WILL have to deal with during one or more of your presentations: active and passive.

Active heckling occurs when someone in the audience starts talking back to you right in the middle of your speech. For a public speaker this often feels like you’ve just hit a speed bump in your speech while you were going 80 miles an hour. Talk about surprising!

Passive heckling is much closer to disrespect. This often shows up as people having their own conversations during your presentation. Normally this is their own call and you don’t really care, but if they are loud enough then it becomes your problem. Talking on a cell phone or having a huddle at the back of the room are common ways that this shows up.

No matter if you are speaking at a wedding, a graduation, or a business function, hecklers will ALWAYS be in the audience and it’s just a matter if they decide to speak up. First off, we should talk about what you should NOT do…

What Should You NOT Do?
I sorta like to think of this as the North Korea problem – man they are annoying, but they are so small as to not really count in the big scheme of things. Likewise, when you are faced with either an active or a passive heckler, you need to make sure that you don’t come out with guns ‘a blazing. Here are a few things that you should NOT do when you are trying to deal with a heckler:

  • Don’t try to be funny: this is the #1 response that trips up most presenters. They spend too much time trying to come up with a funny response to the heckler on the spot and it falls flat. A serious response will shut him/her up most of the time.
  • Don’t Lose Your Temper: I don’t care if you were just coming to that point in your speech which causes everyone to burst into tears and now this rude heckler has spoiled the moment. If you lose your temper, then you’ll never be able to get back into your speech after the moment has passed.

How To Correctly Handle A Heckler
Some hecklers are a one-shot deal – they make one comment and then they’ll go away forever. However, depending on what they’ve said, even this type of heckler needs to be dealt with. Dealing with all types of hecklers correctly is the key to being a successful public speaker. Here are 5 ways that you can deal with hecklers during your speech:

  1. Silence: Somewhat surprisingly the simplest solution is often the most effective. If you stop speaking and turn and stare at the heckler, everyone else will turn to see what you are looking at. In 95% of heckler cases this kind of social embarrassment is all that it takes to shut a heckler up.
  2. Tie Your Response To The Event: This is a clever way to remind the heckler why everyone is at the event. For example, if you were speaking at a breast cancer awareness event and started to have problems with a heckler, a great response would be “Hey, I’m talking here – unless you’ve discovered a way to beat breast cancer, how about if you just remain quiet”.
  3. Add The Heckler To Your Team: This technique turns an unexpected interruption into what appears to be a planned part of your speech. After the heckler has said what they are going to say, pause for a moment and thank your “speechwriter / joke writer / etc.”. The audience will laugh with you, the heckler will beam with pride, and you can go on.
  4. Give Them The Mic: This is a fairly drastic tactic, but it can pay great dividends. Walk over to where the heckler is sitting and offer to hand them the mic. Generally they will decline the offer and will get the point that this presentation is not all about them.
  5. Think Outside The Room: Certain hecklers, such as loud groups at the back of the room, can resist all efforts on your part to overcome them. This calls for innovative thinking. One way to handle this is either for you or your audience to move. You can move out into the center of your audience and deliver your speech “in the round” or you can have them move their chairs in order to be closer to you.