Ready For Your Big C-Level Presentation Tomorrow?

It’s ’round midnight. You have to present to the CEO. Have you been putting this off? No clue what to say. No idea where to begin. Don’t worry…use this 8-step plan to get past confusion and get ready.

It’s tough to figure it out when you’re staring at the blinking cursor. Getting confusing advice. Too busy to start over from scratch. Too tired to feel creative. No clue how to win attention.

And the stakes are high!

I’ve seen this in myself and in thousands of professionals.

No wonder so many people say…

“I hate presenting!”

What can you do to get to a whole new level, fast?

Use this instant makeover plan to deal with the reality: you will be standing in front of C-level executives tomorrow.

Step 1. Focus On Solutions

Use your whole brain to solve problems and focus on solutions.

“Successful solutions are based on the powerful principle that resolution occurs by fostering the positive, not by attacking the negative… One basic principle has the power to resolve problems: Support the solution instead of attacking the suppose causes…. The way to finesse a high-energy solution is to seek the answer that will make all sides happy and still be practical. Such solutions involve utilization of both the tolerant right brain as well as the judgmental left brain.”
- David Hawkins, from “Power Vs. Force”

While this may seem like a big bite to take, go ahead. Your brain can handle the challenge. Support the solution.

Step 2. Plan Your Story
Use your imaginative power to build a story that explains your solution step by step. If you have a moment, use a storyboard. It’s a visual representation of each part of a story-so you don’t have to reinvent the wheel in order to build your persuasive story.

Step 3. Choose Pictures
Think about the pictures, photos, charts and maps that will speak directly to your audience. Take time to carefully think through what visual material is best for the environment, the participants, and the story you are communicating.

In other words, don’t just grab what’s handy. Think this through. Your visual depictions can make or break your success.

Step 4. Connect The Dots
Like a master weaver, show the tread connecting the solution, the story, the visuals and the desired outcomes. Focus on connection, purpose and performance.

While you are connecting the dots, be sure to think about another dimension: interaction.

Step 5. Invite Discussion
Plan for interaction and discussion. This is a way to satisfy the desire of participants to speak, share insights and contribute to a positive solution. Some of the responses may be supportive. Others may be challenging, questioning feasibility, practicality, costs and resources.

Step 6. Welcome Objections
It’s often said that ‘selling’ does not start until objections are surfaced. It is infinitely better to have C-level decision makers tell you their objections, than to have them not reveal objections. If you know what the objections are, you have the opportunity to respond.

One of the best ways to ignite this is to give examples of objections that others have cited. This seems counter intuitive, right? In fact, it is a sign of confidence and strength. You have to be supremely confident in your ability to welcome and address objections if you’re going to bring them up.

Step 7. Reinforce Solutions
Reinforce your key points. This does not have to be dull, boring or obviously repetitive. Give examples. Tell stories. Ask for input. Use reflections. Weave a solid fabric that offers attractive solutions that your clients want.

Step 8. Practice Like Crazy
Yes, your big day is tomorrow. But that doesn’t mean you don’t have time to practice. Try out every single aspect of your presentation. Work out the kinks. Smooth out your responses. Get feedback from peers.

Practice is considered the ‘mother of skill.’ Which means, the more you practice, the more skillful you’ll be for your big presentation.

There you have it. A cheat sheet for your remarkable presentation.

Go out and make it count!

Colleague Moving Onto Pastures New? Then Give Them A Leaving Present to Remember

Whip rounds. Collections. Whatever you want to call them, they’re part and parcel of today’s working life – whether they’re for birthdays, engagements, weddings, babies or leaving presents. The latter, in particular, is a rather tricky customer, especially if you want to give them something a bit more exciting than a high-street voucher. That said, one possibility is a personalised leaving present.

Take wine, for example. Everyone loves a nice glass of the claret on a Friday night, and never more so than when they’ve just said farewell to an old job. So don’t settle for nipping down to Tesco if buying your departing colleague a nice bottle of wine springs to mind. Instead, get online and get them a personalised bottle of wine or Champagne. You’ll find a choice of label styles, all of which can be customised to include a name and message. And the chance to engrave some crystal glasses would finish things off with a bit of pizzazz.

If you’re buying leaving gifts for a girl, another obvious option would be to treat her to a pampering session. You’ve got spa days, day stays at health clubs, and all sorts of massages and makeovers. A lot of them are available for two as well, so it’ll give her the opportunity of taking her chap, mum or a mate along for company. And because so many of the experiences are available across the country, getting from A to B shouldn’t be an issue.

As for the boys, you’re well set if they’re a footie fan – personalised leaving presents based around the beautiful game are two a penny. So here are a few ideas. Personalised programme covers feature his side’s matchday programme that can be customised to include his name. The clubs’ magazine covers follow exactly the same principle. A football legends calendar is made up of photos of his team that have had his name cunningly integrated into the image. And for the real ‘fan boys’ there are also the football club books. These cover his team’s history through tabloid-sized reprints of reports and articles, typically going back some 100 years and winding up at the end of last season.

Presentation and Customer Attraction Are Essential for the Small Retailer

It’s challenging to make a great thing out of something small and not so attractive, such as a small shop, but it can be done. Management, presentation of wares, and a welcoming environment are a start. During my time in business there were two situations in which such was faced. The first was a baby shop in an out-of-the-way location while the second was a flower and plant shop next to a railway station.

In the first case the shop was housed in an old building, the toilet was around the back requiring the door to be closed for attendance, and it was a fair way from the shopping drag. With practically no finance to start and doing it mostly on credit and with the help of my father the shop opened after some 3 weeks of signing the lease.

There was no money for advertising and the trade was expected to come from the movie theatre opposite and the milk bar next door. Those attending the first would often cross the road to buy things at the second. On the way they had to pass my premises. The bus route also passed the door.

My chance of attracting the attention of passers-by was through the display in the two windows. It meant leaving them illuminated overnight and putting the best of my stock into it. Setting one up as a nursery with a cradle and other furniture was a good start. The other was dressed with babies clothing.

After two years and with a second shop in the main shopping centre of the town both were sold for a profit. It wasn’t a huge gain but the main thing is that they never made a loss.

In my next venture which began when landscape designing gave me an income it was a different story. The premises were in a prime location and my efforts in attracting customers through the landscaping business paid dividends. The shop had a set of stairs up from the street and lining them with flowers made a fabulous display.

The staff numbers of 20 carried out garden maintenance tasks as well as completing the designs from plans and run the shop. The crux of it was presentation. Unlike the first shop’s location this one had everything. The smell of the flowers welcomed people. It was also the passageway to the very popular Chinese Restaurant above. Some famous people who easily opened their wallets were regular buyers.

The bottom line for any business is location while presentation and customer attraction will always see it do better.

Norma Holt has knowledge that enables her to understand many issues. Political, social and behavioural problems are usually on her list for discussion as well as anything to do with the Spirit of the Universe and reincarnation, which she experienced. She is happy to hear from any of her readers.